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<blockquote data-quote="ScruffyLookingNH" data-source="post: 459048" data-attributes="member: 6563"><p>Great you managed to get one, Matt. That's a keeper for sure, especially with the photo and squiggle on the box. I agree on your points above. This whole setup was as thinly veiled (transparent) typical marketing excercise. When Lego have only negative news in terms of sales they needed this to be a rip roaring success: Their highest price point and brick count set of their biggest franchise could absolutely not be a failure. They will be able to squeeze the hype on this until well into January and sustain an artificially high level of demand for it by restricting supply.</p><p></p><p>As much as Lego (claim to) despise the secondary market and want to protect their IP and image, the secondary market is an absolute bellweather of how Lego is doing and where it's going. ATM the secondary market does not look that good at all. The rot started about 3 years ago but is well set now. I just hope that Lego will weather it well and all we'll see if a correction of the RRP and a reduction in the number of sets being churned out. They've become so big, however, that it will be impossible for those to be the only adjustments to the business. </p><p></p><p>Business press say it's due to the rise of computer games. Bollocks. That doesn't even begin to explain the current difficulties they're experiencing.</p></blockquote><p></p>
[QUOTE="ScruffyLookingNH, post: 459048, member: 6563"] Great you managed to get one, Matt. That's a keeper for sure, especially with the photo and squiggle on the box. I agree on your points above. This whole setup was as thinly veiled (transparent) typical marketing excercise. When Lego have only negative news in terms of sales they needed this to be a rip roaring success: Their highest price point and brick count set of their biggest franchise could absolutely not be a failure. They will be able to squeeze the hype on this until well into January and sustain an artificially high level of demand for it by restricting supply. As much as Lego (claim to) despise the secondary market and want to protect their IP and image, the secondary market is an absolute bellweather of how Lego is doing and where it's going. ATM the secondary market does not look that good at all. The rot started about 3 years ago but is well set now. I just hope that Lego will weather it well and all we'll see if a correction of the RRP and a reduction in the number of sets being churned out. They've become so big, however, that it will be impossible for those to be the only adjustments to the business. Business press say it's due to the rise of computer games. Bollocks. That doesn't even begin to explain the current difficulties they're experiencing. [/QUOTE]
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