This aligns with my new standpoint: it's not the sellers that are to blame, it's the buyer. I nearly sent this seller a message last night pointing out what a complete twat he was because no last 15 have COOs but then I thought in which case I should point out U grading is for cocks and that he ask was about 600% over the value of the figure. Then I realised that it reinforces my recent epiphany: he's not the problem. No seller is the problem unless they're lying or deceiving. I have zero sympathy for buyers paying inflated prices whether it be for a U graded look Storm or a Trilogo Yak Face. Ranting at sellers is not the answer and, actually, good luck to them because they'll need it: In a properly mature market they will be squeezed to death and end up taking hits on a lot of expensive toys they can't sell, and this market is growing up fast.
The answer is like it always is in these things: education. Whether it be teaching your old mum not to click on the link for the "HMRC Tax Refound" (yes, it was spelt like that) in the e-mail or teaching folks that there are actually very, very few production items that are truly rare and that patience, not pounds, is the key to collecting.
And if some raging twat wants to pay £1200 for a £200 figure then let him. Anyone with common sense will see this doesn't drive the price up if the buyers see it for what it is. Sadly, FB is not the right forum for educating folks, Forums are.
And as for eBay? Love it. Buy It nows are the way to buy and the way to sell. The best bargains and the best sales.