I'm guessing it's a genuine website which has been compromised due to lack of security, but I could be wrong. They seem to be based in Bulgaria and also have a facebook page, but there's hardly anything on it.
From the little I can tell (I'm at work and don't want to get myself in trouble by typing things I shouldn't) it's likely that this site is diverting to sites of "ill-repute", if you know what I mean. Equally it could be that it's not a genuine shop and is just farming for credit card/PayPal details.
If you've visited it and you're concerned about viruses just perform a scan on your device using your security software. If you don't have any security/anti-phishing/anti-virus software on your device then get some.
If you visited it and you purchased something get in touch with your bank/credit card company immediately.