I have recently been in contact with Steve at UKG regarding the possibility of having my baggied figures graded by them & have been back & forth via email several times & found him/them to very helpful & accommodating regarding specific requirements for the process.
I must admit I would like to see UKG doing better & being the grade of choice for Europe, as sending our most treasured collectables half way round the world & back makes little sense to me, in order to accomplish this I think several issues need to be addressed (which I imagine they are?).
1. the product must be equal to or better quality than its competitors - a hard nut to crack considering AFA have been at it for so long, but with the arrival of your own machines to make the cases I can't see that being an issue.
2a. Labelling of the item, needs to be clearly visible through the case even on photographs & of a colour format that is appealing to the majority & ideally copy proof - holograms & copy proof patterning etc
2.b & most likely IMHO the most important point - accurate labelling, this includes spelling/variations/coo's types for instance in my case (example) - Greedo - ESB-c Baggie - Light torso variant & then the grade mark(s).
3. time scale to turn things round, as no one wants to be without there treasured items for any longer than necessary - being address as I understand with the acquisition of the right machinery to produce your own cases.
4. customer service - friendly impartial advice - knowledgeable about subject - after sales - willingness to do orders to customers specification if wanting unusual cases (like the bubble surrounds Joe linked to earlier in the thread) - willingness to correct any errors etc.
5. also top of the list IMO - getting a web site that looks professional & up to date on a monthly basis, which will work through almost any browser - I can't get photos up on google chrome & some do not even show in the old google format?? - I think it would pay you to have a pro do the web site as this is what folks see first & its imperative that folks get a good first impression, as an initial assessment can be hard to get past once made, I am sure you could find someone in the community who is a specialist in that field & would love the idea of being involved.
I must admit I am happy with all contact I have had with Steve/UKG up to date & will be sending my baggies in to them at some point when funds allow, though I can see the allure of sending them to AFA simply due to the re sale issue if selling abroad.
I do hope this post comes across as it is intended - a impartial look at the issues surrounding grading from someone who has never had a thing grade, I would like to see & UK company making it in this US governed field, after all, that's why this county in in a mess, as we now import everything & do not support our own dwindling trades & industries.
& I for 1 wish you nothing but success for the future guys, here's to keeping in British!