Yeah, it is normal, but they need to get it right. I think there's definitely box-ticking agenda these days, that's becoming a touch tiresome. It often feels like it's shoe-horned in, purely to tick that box. Would be interesting to see the actual % of LGBT vs the % of LGBT in TV/Movies/adverts these days. I suspect the latter is quite a bit higher. One of my friends (who is gay), was saying exactly this the other day. She also said she was fed up with Pride Month and that there shouldn't just be a 'month' where the media is saturated anymore- it should be just a normal day-to-day acceptance.