Sorry Andy, but
@Twin30mm is quite correct. Disney are simply liars. They based that bullsh*t claim of 2.9 x profit for Star Wars by EXCLUDING pretty much all outlay and costs, including the not inconsequential matter of the initial $4 billion purchase price! (LOL). And then they seriously rigged and massaged the alleged revenue taken in, and included projected sums from projects they haven't even made yet, in order to magic up a claim of profitability that simply wasn't true. This was done incidentally in order to scupper Nelson Peltz's proxy battle to win Disney Board seats, by making the company look more successful / profitable to gullible, ill-informed share-holders (many of whom I doubt will be fooled again next year when Peltz doubtless tries again; he may have sold his stake in Disney since the proxy battle, but that was when the share price was relatively high and garnered him over a billion dollars in profit for his trouble, and just like he's done before, you can expect to see him buy it all back again, and then some, once he feels the price has nose-dived far enough). Lucasfilm has not just lost Disney money, it's lost them billions overall to date, and the person responsible for that is Kennedy. Blame Iger for everything else, but at Lucasfilm, the buck stops with her.
Please don't believe Disney's hype. They are not to be trusted at any stage these days. As just one example, please marks my words, as already stated above, about the final cost of The Acolyte. Disney claims it's $180 million, but that simply won't be accurate, and is actually likely to be an eye-watering underestimate. A truer figure will come out eventually since it was made in the UK and our film tax credit laws demand that the production budgets be published (although these are only done annually, I believe, so it may take a while yet). Any SFX work done outside of the UK and any marketing spend won't be included (and don't expect Disney to give up that information freely either!), but the published spend is almost certain to rocket passed the alleged $180 million.
And that's on the least watched and least popular Disney Star Wars live action project ever; in other words that's an almost pure financial loss for Disney. The Acolyte did not attract new Disney Plus subscribers and therefore it generated Disney no new income in that regard (and before anyone asks, if sub numbers had gone up due to The Acolyte, you can bet your life Disney would still be crowing about it now, but instead it's crickets). Star Wars merchandise sales are in the toilet these days anyway (just ask poor Hasbro!), and the new product from 'The Acolyte' won't have improved that situation or saved Disney's financial skin on the project either.